My SEO career began in 2014 as a link-building specialist. More than a decade later, I’m just as committed to staying on top of industry changes and turning search into a measurable driver of business results. My expertise has grown from foundational SEO into a well-rounded approach that identifies growth opportunities, improves performance at scale, and supports long-term organic visibility.

I bring together technical SEO, scalable content strategy, and strong site governance with data analysis and modern web development skills. I’m now expanding into AI content optimization and LLM visibility, helping organizations prepare for how users discover information next.

I’m experienced with enterprise audits, large-scale keyword analysis, and cross-functional implementation. I focus on diagnosing issues quickly, prioritizing what moves the needle, and using automation and clear processes to make SEO more efficient.